Working with the luxury segment is a distinct form of art. Overdelivery becomes a mandatory condition for a brand dealing with the most demanding client segment. The Italian brand of men's clothing and accessories, Cesare di Napoli, approached our team to create a new website. The challenge was not only to design a modern and aesthetic UX/UI but also to craft a digital storytelling experience about the company's history and philosophy. After all, Cesare di Napoli has been handcrafting clothing for over 20 years, tailored to individual orders at every stage of production.
We began with a thorough examination of Cesare di Napoli's ideal client profile. Only after a careful understanding of who this client is – how they speak, what they look like, what they think, and what motivates them – we started designing the company's new website. The key decision was to blend modern and conservative styles in the digital design. This way, we emphasized that Cesare di Napoli is a brand with a rich history but is also keeping up with the times.
Cesare di Napoli received a new website with a modern UX/UI, elegant animations, filled with the meaning and philosophy of the company. Undoubtedly, we also took into consideration numerous technical details and crafted a step-by-step experience for introducing new clients to the unique brand.
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Forrester Research estimates that a well-designed user experience can increase conversions by 400%. So, any design should be created in response to specific business goals. To achieve these goals, and especially in such projects, it is crucial to create high-quality content around the company's products. It was an honor for us to showcase Cesare di Napoli's collections in the digital space.
